Free checklist
Know if you're ready for your next location, before you sign the lease.
25 yes-or-no questions for wellness and hospitality founders. About 10 minutes.
Your first location works. Will the next one?
Guests love it, your team gets it, and the numbers say it's time to grow.
So you start looking at spaces, talking to landlords and running the numbers.
But almost nobody checks the thing that made location #1 work in the first place: you, and the people around you.
What it costs to open too early
The new place opens.
Same menu, design, and logo but it doesn't feel the same.
Guests notice first.
Then the reviews do.
Meanwhile your best people are stretched across two locations, and location #1 starts to slip too.
Now you're paying rent on two places, and you're the only one holding them together.
The 5 areas to check before you sign
The checklist looks at the 5 places where new locations usually break.
1. Your why is written down
Can a new team feel what your first team feels, without you in the room?
2. Team and leadership
Who runs the new place, and who's left behind at location #1?
3. Cash and runway
Can you get through the slow start without hurting what already works?
4. Market fit
Does this neighborhood want what you sell, and why would they choose you?
5. Decisions without you
What happens when something goes wrong and you can't be reached?
What you get (free)
25 yes-or-no questions, 5 for each area
A short "why it matters" for every question
A simple result: Ready, Almost, or Not yet
A red-flag check, so one weak area can't hide behind a good total
Real examples from openings I've worked on (names left out)
A Notion template you copy and fill in privately
Hi, I'm Kevin.
I've spent 11+ years in luxury hospitality, with iconic companies such as the Ritz-Carlton, InterContinental, Fairmont, Sofitel and Marriott.
I've helped open new properties in Bangkok, the Maldives and Mexico City.
Today I lead operations, client experience, and new openings for a Mexico City wellness brand.
These are the questions I'd ask any founder before they sign a lease.
Questions you might have
I've already signed the lease. Is it too late?
No. Most gaps can still be fixed before opening day. The checklist shows you which ones to fix first.
We're only planning to grow in a year or two.
That's the best time to do it. The earlier you see the gaps, the cheaper they are to fix.
What if I score low?
Better now than after you open. A low score before you sign costs you time. A low score after you open costs you money, and sometimes your first location too.
Is my score private?
Yes. You fill it in on your own copy in Notion. I never see it unless you choose to share it.
Can someone go through my score with me?
Yes. Once you're done, you can book a free 30-minute score review with me. I'll tell you honestly where I'd start. No pitch.
Is it really free?
Yes. You'll get a few emails from me, and you can unsubscribe anytime.